decesion maker email list There are three weeks left until Black Friday arrives and you still have time to implement marketing, sales and logistics strategies to take advantage of this time of year when people want to make the most of pre-Christmas offers and promotions. In this article, we will show you 5 key actions to sell more on Black Friday and not die trying, as well as those companies that lower their prices without having a plan to continue providing a pleasant shopping experience within a huge flow of orders. infographic-5-key-actions-to-sell-more-on-Black-Friday 1.decesion maker email list Make a creative marketing campaign Let's start with the first stage of the conversion funnel: attracting and capturing new prospects or customers through valuable content or attractive campaigns. Your customers need to know that your store or company will join Black Friday and what products or services will be on sale or on sale.
decesion maker email list To communicate these business decisions, we recommend creating a creative marketing campaign by following these steps: – Establish what will be the messages of your campaign, the products or services to be promoted and the profiles of buyers to whom these messages will be directed. At this stage, have a brainstorming session with your team to devise the campaign
decesion maker email list resources: messages, designs, photographs, images, videos, audio, among others. – Identify the channels through which you will share your campaign: whether social networks, email, search engines (ads), radio, among others. – Generate SMART objectives (specific, measurable, achievable, relevant and with a set time) so you can measure the effectiveness of the campaign and know if the results were achieved.
decesion maker email list A SMART goal might be: Sell 250 iPhone 12 Pros over Black Friday weekend at a 15% discount Make sure you have enough stock to meet your goal. – Establish specific actions or tasks that will allow you to achieve your goal and specify who will be responsible for fulfilling each of them 2. decesion maker email list Create a “gift guide” for all ages People take advantage of Black Friday discounts to buy gifts at a good price: sandals for grandma, the cell phone that dad wants, the entrepreneurship course that mom asked for, legos for Juancito, the smallest of the house and the list goes on. …. You can take advantage of this opportunity to create a "gift guide" on your website, classifying your products and/or services by ages, interests or discounts in order to help your customers find their gifts faster. Accompany your catalog of products or services with messages of this type: