For this reason, all marketing campaigns and sales strategies should be aimed at this Buyer Persona or ideal client. But what happens when the ideal client does not match the real client? Normally, we tend to modify our Buyer Persona so that it adapts to our phone number list customer. But, what if instead of this, we qualify it as a Negative Buyer Persona? Let me explain. If the real client is not exactly the most ideal client for your company, instead of modifying your Buyer Persona, classify this client as a Negative Buyer Persona and try to further refine your marketing phone number list until you manage to reach the one who really is your client. great . Modifying the Buyer Persona will not help you achieve the goals you really want, but rather the modification of your marketing campaigns and sales strategies.
Advantages of identifying your Negative Buyer Persona Identifying your Negative Buyer Persona will save you effort, time and money . Why? Think that phone number list out campaigns and strategies aimed at a client who does not fit with your Buyer supposes a greater use of energy, since you will never finish finding a way for this potential client
phone number list to become a real client. This will happen because he will not be as interested in your products or services as the Buyer Persona you had in mind. In this sense, the identification of the Negative Buyer Persona will help you to phone number list more refined and precise actions and messages. Another advantage of identifying this Buyer is that it will help you better understand your ideal client .
By this we mean that it will allow you to see what characteristics your Buyer Persona should not have to become a customer. It also helps you identify all those potential customers who do not fit into your company , that is, they are not going to bring you phone number list of any kind since they are not interested in your products or services. In addition to avoiding spending your marketing budget on the wrong people. How to identify your Negative Buyer Persona? Next, we are going to tell you in steps how to identify your Negative Buyer Persona. Define your phone number list Persona or ideal client In order to define a good ideal client, it is important that you investigate. To do this, we recommend conducting interviews and surveys with your target audience .