Juice Role Play

The eCommerce giant is still present in Google text ads, but phone number database across dozens of queries in key product categories that Amazon has long been active in through Google Shopping, there’s nary a trace of the behemoth. Heading phone number database over to the Shopping tab and using the Seller filter, Amazon isn’t popping up, indicating it’s not just the case that we can’t trigger Amazon Google Shopping listings in the search results. We can’t definitively say that Amazon isn’t showing phone number database any Google Shopping ads at all since we’re not able to track every potential query, but the evidence on hand strongly suggests that Amazon has shut its Google Shopping program down entirely for the Prime Day event.

Auction Insights from last year indicate that Amazon definitely reduced phone number database its Shopping presence during Prime Day, but Impression Share was still around half to 2/3 of what was observed prior to the event. The event started at noon on July 16 last year, so it’s possible the decrease on that day might reflect Amazon shutting the phone number database program down mid-day. However, Prime Day deals were running for the entirety of July 17 across all US time zones last year, so the fact that Amazon still had impression share that day indicates it didn’t go totally dark with Shopping campaigns for the entirety of the event. Why Would Amazon Turn Off Shopping Ads on Such a Big Day?



Much like the cause of its recent surge in Shopping phone number database impression share, it’s tough to deduce why Amazon would shut things down today from the outside. Given its recent increased investment in the Shopping format and its continued presence in text ads, it seems unlikely that Amazon is worried about increased ad spend spurred on by additional search phone number database demand due to Prime Day interest. Our best guess is that Amazon just doesn’t want Google getting data on its products via Shopping campaigns today.